destination marketing Archives

What AIPC Bilbao Means for the Future of Association Meetings

9th September 2026

Cecile Koch reports on the AIPC Annual Conference, which took place in Bilbao under the theme "Bridging the Gap: Venues Connecting Human Experience and Innovation."

Adelaide Makes the Case for Convention Ease

4th September 2026

Adelaide Convention Centre makes a compelling case for international associations with a compact, connected city, strong sector expertise and a collaborative approach that makes hosting events simpler and more impactful.

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Why Darwin is Making the Case for a Different Kind of Conference City

3rd September 2026

As international associations weigh destination against delegate experience and legacy, let’s makes the case for Darwin, a city that competes on setting, culture and access to Asia-Pacific, rather than scale alone.

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Mumbai Calls on Its Experts to Win Global Congresses

26th August 2026

The Jio World Convention Centre has launched a Conference Ambassador Programme to bring more international congresses to Mumbai.

Kigali Joins BestCities’ Global Table

17th July 2026

Kigali has joined the BestCities Global Alliance as its 14th member, placing Rwanda’s capital within a network of leading international convention destinations.

Vienna Tops UIA Rankings and Holds Global Ground with ICCA

6th July 2026

Vienna takes first place in the Union of International Associations⁠ 2025 global congress ranking and fourth place in the ICCA⁠ 2025 city ranking.

Montréal’s Convening Driving Force

2nd July 2026

Located in the city’s downtown core, the reputation of Palais des Congrès de Montréal is that of not simply a venue, but an entry point into Montréal’s business events ecosystem.

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‘Team Australia’ New Business Events Equation

28th May 2026

Boardroom spoke to Tourism Australia at IMEX Frankfurt 2026 about how the destination is linking sustainability, bid support, sector expertise and new infrastructure under a “Team Australia” approach.

Perth Offers a More Connected Backdrop for Business Events

11th May 2026

Perth is refining its proposition for international meetings and conferences with a city centre that feels increasingly connected, contemporary and experience-led.

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Florence Builds New Platform to Attract Association Headquarters

22nd April 2026

Florence is reinforcing its appeal to international associations with a more strategic proposition built around long-term presence.

Ottawa Proving Itself as a Go-To Destination for Association Events

17th March 2026

Canada's capital is undergoing a significant transformation, rapidly becoming a hub for business conferences and association events.

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A Smarter Bid Brings ISAF to the Netherlands

13th March 2026

How the Netherlands won the bid to host the IEEE International Symposium on Applications of Ferroelectrics (ISAF) in 2028.

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NZICC is Repositioning New Zealand on the Meetings Map

3rd March 2026

In an interview with Boardroom, Prue Daly, General Manager of NZICC, explains how the meetings landscape in New Zealand has shifted - and what Auckland brings to the table.

Finland’s Quiet Confidence and Collective Impact

18th February 2026

Boardroom Senior Editor Vicky Koffa reports on a recent trip to Finland, perhaps best described as a finely tuned ecosystem, driven by pragmatism, trust, and above all, collaboration.