Kellen

Maria Teresa Scardigli, Managing Director of Kellen Europe, makes the case for why trade associations must move from reporting activity to demonstrating real impact.

Simona Romeo, Associate Director at Kellen Europe, argues that storytelling - not stats alone - is what ultimately drives engagement, influence and change.

Maria Teresa Scardigli, Managing Director, Kellen Europe, analyses the changing role of European trade associations and identifies the strategic shifts required to move from representation to impact, intelligence and delivery.

Marco Baldoli, Associate Director at Kellen, outlines why the mounting legal, political, and global complexities now make professional management not just recommended, but essential for associations to remain effective and influential.